I have to say a big thank you for all the Pinterest love I got on my 9 ways to get Pinterest users to your blog post.
Y’all blew it up.
You already know I’m a huge fan of WordPress – and if you’re a self-hosted WordPress blogger, you have lots of tools at your disposal to run a well-oiled Pinterest campaign. Forget manually adding buttons to your posts. From embedding Pinterest buttons inside your images to tracking your stats, to scheduling your pins – all you need is a boost from some plugins, and you’re ready to rock!
…and if you don’t want anyone sharing your images, there’s a plugin for that, too.
But let’s start with the positives, shall we?
1. Pinterest “Pin It” Button
Rather than adding the “Pin It” button manually to each post via Pinterest’s “Goodies” page, you can use a WordPress plugin to add it for you. The settings of the Pin It Button Plugin allow you to choose whether you want it to appear at the top of posts, at the bottom of posts, or both – and you can specify which pages or posts it should appear on. Here’s a peek at the administrative panel: pretty straightforward.
2. Pin Button Attraction: Awesome.
If you’re making people scroll all the way to the bottom of your post to find the “Pin It” button, you’re losing valuable opportunities for people to pin your posts.
Pin Button Attraction is a premium (i.e., paid) plugin that embeds the little “Pin it” button inside your images. It’s one of three premium plugins I use on my blog (Gravity Forms and CommentLuv Pro being the other ones), and I’ve been incredibly happy with it.
My favorite feature is that you can choose which images you want it on, so you can help point your readers to the images you want them to pin (and just not place it on the ones you don’t want them to pin). And if you’ve been blogging awhile, there’s an option to turn on the pin button for all the posts across your blog.
There’s also an option (which I don’t use right now) to have the Pin It button appear when someone rolls over the image – drawing their eye to the image, and inviting them to pin it.
For me, Pin Button Attraction has been worth its weight in gold – I’ve definitely made back the $20 cost in new readers it’s brought to my blog.
3. Image Sharer
Chances are, your audience isn’t just hanging out on Pinterest. If you want to give people an option of where to share your post and still feature an image, check out the Image Sharer plugin. When a user hovers over the image, the icons of all three of the major social networks appear (Pinterest, Facebook, and Twitter), allowing your reader to share your image on their favorite turf.
4. Pinterest Lightbox
If you’re a photographer, a designer, or just someone who uses WordPress galleries, you’ll be pleased to know there’s now a plugin that will add the Pin It button to an image that’s inside a NextGEN Gallery (see the screenshot below).
The Pinterest Lightbox plugin allows your professional photos to be sharable on Pinterest in their full uploaded size, so they look WAY better than a thumbnail.
5. Pinterest “Follow” Button
If you’re not so sure about pasting code into your sidebar to add that Follow Me on Pinterest button, you can do it simply with the Pinterest “Follow” Button plugin. Just install the plugin and go to Appearance > Widgets on your blog. Drag the Pinterest widget to any widgetized area you’d like and change the settings to suit your needs. Easy as pie.
6. Pinterest Pinboard Widget
If you have a text-heavy sidebar (or just need some more lovely images for that prime piece of real estate), you’ll love the Pinterest Pinboard Widget plugin. It displays your latest pins as a widget in any widgetized area of your blog.
From a blog growth strategy perspective, it’s really useful for convincing readers to follow you on Pinterest, with a sneak peek into your pin boards.
And it’s cute.
7. Pinterest Block
Even if you’re using Pinterest to help grow your blog’s readership, there may be some images you don’t want people to pin. Fair enough. For these folks, there’s Pinterest Block, which allows you to select global areas of your blog (home, archives, posts, pages, etc.) to turn off your readers’ ability to pin your images. You can also do this on a page-by-page or post-by-post basis.
You know, so people don’t pin that photo of your kid picking his nose.
Did I miss anything?
There are a few other plugins out there, but I think these cover the bases. If you know of another one that’s superawesome, please let me know about it in the comments!
What tools do you use to encourage Pins on your blog?
This post is part of the series Growing Your Blog with Pinterest: the Ultimate Guide. You can read the rest of the series here.
Disclaimer: This post may contain an affiliate link or two. If you purchase the Pin Button Attraction plugin (which I love), they’ll kick me a couple of bucks to offset the cost of the coffee I drank while writing this post. So thanks.