What is the #1 thing that will make you stand out to potential blog sponsors and convince them that your blog is the right investment for their advertising dollars? Two words: Media Kit. Whether you’re new to blog sponsorships or a seasoned veteran, having a polished and professional media kit will give your sponsorship program [...]

The success of your sponsorship program hinges on one thing: whether your blog sponsors are a good match with your readers.  Whether you’re just getting started or have been running a sponsorship program for years, it’s important for both your sponsors and your readers that you get this right. I had a recent conversation with [...]