In the process of pinning your favorite bits of the web on Pinterest, you’ll inevitably come across items other people have pinned. And if you like these pins, the logical thing to do for yourself (and your own followers!) is to repin them on your own pin board. But how can this help you grow the readership on your own blog?
This post involves a little reconnaissance work, but it’s going to pay off for your blog.
Following Other Pinners to Grow Your Blog
When you follow people who have great taste in pins, you’ll have the inside scoop on what’s hot on the Web at any given time. By repinning their best pins, you’ll build credibility with other pinners who
think know you have amazing taste. As people recognize the quality of what you’re pinning, you’ll start to amass your own following on Pinterest. You’re building a social community that will give you a platform to share the best of your own blog and drive traffic to *you.*
Now – this isn’t to say that you shouldn’t be pinning your own favorite images from around the blog world. But just as you should be following the best bloggers in your niche to keep on top of the latest trends, the name of this game is becoming an intentional follower so you can be a great leader.
Doing Your Homework
If you see a fantastic pin come across and think to yourself, “Wow, that pinner has impeccable taste!” it’s time for you to do a little espionage.
When you click on an individual pin, you’ll get a pop-up with the image of that pin plus a lot of other information about it (just beneath the image). The first box is called “Pinned onto the board…” and at a glance, you can tell whether you like the other pins on that board. If they’re right up your alley, you’d probably want to start following that pinner anyway.
But let’s take it a step further.
When you click the name of the pinboard (on my image, “Jewelry and Such”), you’re taken to the board itself. At the top right of the board, you can see how many followers that board has. If it has lots of followers, chances are, you’re on the trail of an influential pinner. Click the pinner’s name (top left) and you’re taken to ALL the boards maintained by that pinner:
2,065 Followers? Yes, please.
When I follow this pinner, I’ll now have their inside scoop on the best of the Web, and I’ll be able to share that valuable info with my growing group of followers.
The Best Bloggers are the Most Influential Pinners
If you’re looking for the most influential people on Pinterest, you shouldn’t forget your favorite bloggers. In the crafting world (following the above example), Made has a huge following – over 23,000 RSS subscribers at the time of this post. Sure enough, when I check out her Pinterest board (by following the link on her blog):
17,000 followers? This woman clearly knows what’s hot right now. If I’m a crafting or sewing blogger and I follow Dana, I’ll have the inside scoop to pass on to my own followers – which, in turn, will draw more people to start following *my* pinboards.
Follow to Lead
If you want to grow your blog, you have to stand out as someone who has valuable experience, knowledge or opinions you’re willing to share. (That’s why people should follow your blog anyway, right?) By following the most influential pinners, you have access to the very best of what’s out there in your niche and you can establish yourself as an authority by sharing this on your own Pinterest pinboards.
Once you’ve started amassing your own following, you’ll have an amazing platform for promoting your own blog.
…and I’ll tell you how to do that in the rest of this series.
This post is part of the series Growing Your Blog with Pinterest: the Ultimate Guide. Read the rest of the series here.
P.S. Still need an invitation to Pinterest? Contact me and I’ll send you one.