20 Example Blog Media/Press Kits for Your Inspiration

20 Media Kit Examples for Bloggers Hands down, one of my most helpful articles for bloggers who want to connect with brands is How to Make a Media Kit that ROCKS. In it, I outline 10 easy steps to creating a media kit that will help you shine with potential brand partners and sponsors for your blog.

But as popular as this post is, there was one crucial thing missing:


A few weeks ago I sent out the all-call to my mailing list, asking my readers if they’d be willing to share their media kits to help great bloggers like you. And do you know what? They DID.

(I *love* my readers.)

Download this FREE guide on making your own media kit! Ready to make your own media kit? To get a FREE PDF version of my “How to Make a Media Kit that ROCKS” guide PLUS a helpful checklist to guide you through the process of creating your own media kit, just click here.


Without further ado, here are some great example blog media kits that will get you on the right foot for creating a media kit of your own:

Blog Media Kit Examples

1. Metropolitan Organizing, Geralin Thomas

Website: Metropolitan OrganizingLink to Download Media Kit

Blog Media Kit Example Metropolitan Organizing

2. Fynes Designs, Virginia Fynes

Website: Fynes Designs

Media Kit Example Fynes Designs

3. I Choose Joy, Gena Mayo

Website: I Choose JoyLink to Download Media Kit

Media Kit Example I Choose Joy

4. A Medic’s World, Tom Shewbridge

Website: A Medic’s WorldLink to View Media Kit

Example Media Kit A Medics World

5. Gypsy Forest, Stephinie Miner

Website: Gypsy ForestLink to Download Media Kit

Blog Media Kit Example Gypsy Forest

6. Musings by Mix Hart

Website: Musings by Mix HartLink to Download Media Kit (5 Pages – Download to see them all!)

Example Media Kit for Bloggers Musings by Mix Hart

7. My Personal Accent, Angela Swanson

Website (no longer updated)

Blog Media Kit Example My Personal Accent

8. Stacy Makes Cents, Stacy Myers

Website: Stacy Makes Cents

Example Blog Media Kit Stacy Makes Cents

9. Homegrown & Healthy, Aubrey Griffin

Website: Homegrown & HealthyLink to Download Media Kit

Media Kit Example Homegrown and Healthy

10. QuilterChic, Cheryl Brown

Website: QuilterChic

Media Kit Example Quilter Chic

11. The Merrymaker Sisters, Emma & Carla Papas

Website: The Merrymaker Sisters

Example Media Kit Merrymaker Sisters

12. Glam Hungry Mom, Andrea McCann

Website: Glam Hungry Mom

Example Media Kit Glam Hungry Mom

13. She Eats, Kristy Gardner

Website: She EatsLink to Download Media Kit

Blog Media Kit Example She Eats

14. Homestead Honey, Teri Page

Website: Homestead HoneyLink to Download Media Kit (5 Pages – Download to see them all!)

Media Kit Example Homestead Honey

15. DIY Swank, Christen and Megan

Website: DIY SwankLink to Download Media Kit

Example Media Kit DIY Swank

16. Carrie This Home, Carrie Davis

Website: Carrie This HomeLink to Download Media Kit

Media Kit Example Carrie This Home

17. Marty’s Musings, Marty Walden

Website: Marty’s MusingsLink to Download Media Kit

Example Media Kit from Martys Musings

18. Feed Me Dearly, Jessica Fiorillo

Website: Feed Me DearlyLink to Download Media Kit (10 Pages – Download to see them all!)

Example Blog Media Kit Feed Me Dearly

19. Destination Wedding Details, Cynthia M.

Website: Destination Wedding DetailsLink to Download Media Kit (15 Pages – Download to see them all!)

Blog Media Kit Example Destination Wedding Details

20. Amongst Lovely Things, Sarah Mackenzie

Website: Amongst Lovely Things

Media Kit Example Amongst Lovely Things

Still Here? Great! I have a question for you…

What elements from these media kits make them truly stand out to you? Think about this as a potential brand/sponsor. What is the #1 thing (besides statistics) that would convince you to work with a blogger, based on their media kit?

Leave your comments below and join in the conversation.

Please consider sharing this post :: Love, Jeni
20 Media Kit Examples for Bloggers

155 Comments • Leave yours below!

    • says

      WOW! We love your media kit and your blog for that matter! Your blog design is beautiful and so nice to look at! The great thing about your media kit is that it is sharp and to the point. You tell potential businesses who you are, what you can do for them and why they’d want to work with you. The way you outline your demographic is a fantastic idea too – creates a selling point to the businesss, especially if they allign! Your stats are easy to see and obvious which is great. Something that might be good to add are some testimonials from readers or businesses, how you’ve changed people’s lives for the better or how you have assisted a business increase their business! It might be nice to also add some example images, you have some really great photos in your ‘project gallery’ that would be a great example of the work you can do. Even if you turned your media kit into a two pager, with your original media kit stlye first and then a full page of example images and descriptions. Your contact info is really visible which is also a huge plus! They’ll know where to click/who to email if they’re interested without having to search for it. Overall, we think your media kit looks very professional and it’s consistent with the design of your blog! :) Hope this helps!

    • says

      I think my favourite think about your media kit is how it’s branded to align with your audience and the companies who would be inclined to work with you. It’s very clean, feminine and pretty – nicely done! I also like how your contact info is *BAM* right up front!

      My only suggestion is to maybe get an email address beyond Hotmail. Gmail would be better if not a custom or self hosted email addy. The reason I say this is just because you want brands to take you seriously – you need to show them that you take yourself seriously first. Hotmail accounts tend to illicit images of spam or 12 year olds. And you are clearly much more talented, interesting and useful than either one of those things :)
      Kristy recently posted..Super Soft Homemade Bread RecipeMy Profile

      • says

        Thanks for the idea Kristie. I have considered a new email, but I had an established catering business before blogging and when I started I just kept it the same… and had 500 business cards printed! I know its something I have to resolve, thanks!

    • says

      I love this one! The colors are great and all of the information that I would want is easy accessible.

      I agree with the email address comment that Kristy posted, and my only other advice would be to use a simpler font when listing your website address– you don’t want anyone to have to squint through cursive to make sure they’re getting the spelling correct.
      Aubrey recently posted..The Ultimate Avocado Club: Love One Today™My Profile

    • says

      Hello from a fellow homeschooling mama :) What a wealth of information you have on your blog! I just popped in to take a peek….. I do have one tiny suggestion for your media kit. I would consider moving the text to be all together, as opposed to having text, photos, text. Maybe have the photos at the beginning & end to ground the look of things? Just a thought. Your children are beautiful! All those happy smiles :)
      stephinie recently posted..easing back in……..My Profile

    • says

      Girl – I straight up LOVE your honest and bold stance for The Lord. What a blessing to see that! :-) Your children are obviously a huge part of your blogging life and I love that you’ve included pictures of your family. Love, love, love it!
      I would suggest that your pricing is too low. Your time is worth more than $10/month. You’re investing in another business and that takes time. Up your prices….you’re worth it.
      I would also suggest offering some other options for advertising.
      Now, go get ‘em! :-)
      Stacy recently posted..Top Posts of 2013My Profile

    • says

      Gena your media kit has so many lovely pictures! You definitely DO look like you choose joy :)

      I have a similar recommendation to the above mentioned one. I would think about breaking things up with boxes, colors or justified text in columns to clean it up a bit, rather than just have it be typed out the way it is now. It’s great that you give a good run down of your blog and what you talk about – it just needs a little styling.

      I’d also suggest including, either along with or instead of – a few images of your posts. Family is wonderful – especially since that’s what get your joy from. But you have lovely content beyond that and you should highlight it!

    • says

      Hi Stephanie!
      I have seen your advertisements and name around for years, on Soulemama or other blogs, on Waldorf courses or listserves. In short, I believe we run in the same circles!

      Your beautiful photographs are one of the most delightful parts of your blog; could you pepper your media kit with a few more photos that capture your lifestyle?

      I love how clearly you lay out the terms of your partnership. I wonder if they would be easier to read if they were in bullet points?

      And my last suggestion would be to use a few subheadings to draw attention to different parts of your media kit – for instance, Rates, or “The Fine Print”.

      You have a lovely blog and business! I look forward to saying hello sometime soon.
      Teri :: Homestead Honey recently posted..Winter Water :: Part TwoMy Profile

    • says

      Hi Stephinie!

      I agree – you have wonderful content and the image you have up front is beautiful! It makes me want to read more! I think a few headings/subheadings and a bit of formatting would really take your kit to the next level. You obviously take great pictures too so it might be worthwhile to try introducing a couple of those.
      Kristy recently posted..Saucy Slow Braised Beef StewMy Profile

    • says

      My initial thoughts are right along the same lines as the other comments here. I really like the image you included and I want more:) I also think that breaking up the text with more headlines and bullets would make it easier to scan.

      I also think the italicized text for the entire page makes it a bit hard to read. Other than that, I think it looks great.
      Cynthia recently posted..Destination Wedding Ideas and TipsMy Profile

    • says

      Hi Stephinie,
      I love your elegant photographs and pleasant tone to your writing. I also like your choice of title font. My suggestion is that you add stand-out bold titles to simplify and organize your information into short (and eye catching) bits on info.

    • says

      I absolutely love your images! Your media kit is very thorough….. but I wonder if it’s a tad too long? Also you might have a typo on the first line in page 3. Should it say “lie” or “life”? If it is a typo, we much be kindred because I do the same thing all the time. Even though I proof read the voice in my head knows what it should say, so I often miss little typos.
      ps ~ the New Year’s Picture of the dogs!!! Love!!
      stephinie recently posted..easing back in……..My Profile

    • says

      I really like how you broke up the text with images, and the bullet points on page 2 makes it easy to skim through the stats.

      I did think that the all caps font was a bit hard on the eyes. Maybe you can use that font for the headlines and a lowercase font for the body. I like that you have testimonials in your media kit, but maybe you can consider using boxes or some other graphic treatment to break them up and make them stand out more.
      Cynthia recently posted..Destination Wedding Ideas and TipsMy Profile

    • says

      Hi Angela!

      I love the front page of your media kit – it’s nicely organized, you have a great profile shot, you’ve included your banner, your social profiles (I’m assuming those are clickable?) and I can see your stats. I tried to look at the full thing but when I click through to your page, can’t actually find it. This might be something you want to look at – potential sponsors want info upfront, so you want to make it as easy as possible for them.

      My only other note is that, 16 pages may be a tad long. As I mentioned on one of the other media kits, everything you need to tell potential sponsors should fit on 1-3 pages tops – they’re busy people/companies and most will simply see the page count and miss all the fabulous info. Perhaps think about which info & images are the MOST relevant to potential sponsors and consider adding pages as a drop down on your website so the stuff you cut is still accessible.
      Kristy recently posted..Super Soft Homemade Bread RecipeMy Profile

    • says

      Hi Angela,

      I also really loved the front page of your media kit because it was a nice snapshot of your stats, social profiles and available opportunities. But I was also a little confused when I clicked through and couldn’t find it.

      I absolutely love how you have links to buy your ads right next to the description and costs – I also use OIO publisher so I might have to steal that idea:) I think it’s super convenient for advertisers.

      I think that the media kit could use a few more images/graphics to break up the text. I also found the white text on the light background really hard to read. I’m not one to talk because I have a similar treatment on one of my media kit slides:) I guess I never realized how hard it is to read white font.
      Cynthia recently posted..Destination Wedding Ideas and TipsMy Profile

    • says

      Hi Angela,

      I just wanted to give a shout out and say thanks for sharing your media kit with everyone. As a few other people noted, we weren’t able to find the full media kit on your Advertise page, but I had the benefit of looking at the full document you sent. I really like that you show the personality of your blog, both through the words you use and the design of the kit. You definitely know what you’re about, and it shows!

      In looking at the kit as a whole, I agree that it’s too long. There are a number of pages where you’re sharing images of your social media accounts and of the contributing writers on your blog that could be drastically condensed. Remember: the goal of a media kit is to give a potential brand sponsor a brief overview of what sponsorship on your blog looks like – what types of topics you write about (which you showcase well!) and what types of products/services your readers are interested in. The point is for the sponsor to be able to envision their sponsorship relationship with you and see the value you’ll be providing to their company.

      I think that condensing your media kit will benefit you in another way, as well: it will make it easier for you to update in the future and lower your administrative energy to run your sponsorship program.

      I hope you’ve gotten a lot out of this experience and truly appreciate your generosity in sharing your kit with everyone!


    • says

      I loved the main page information. It made me want to click & download the media kit. I have one suggestion. As a small business owner, my time is valuable. Chances are if I clicked on your link through your website, I already really like what your doing. I’m just not sure if I want to read 14 more pages about it. Can you condense it just a little? Lastly, loved your blog! I just spent twenty minutes perusing around :)
      stephinie recently posted..easing back in……..My Profile

      • says

        Stacy! I love your blog and have been stalking you for a while now. Your media kit is great – super comprehensive and lots of valuable information! I’m with Stephinie (again – we seem to agree a lot! haha) and I think that your kit is a touch too long. As I mentioned for a few of the other media kits, everything you need to tell potential sponsors should fit on 1-3 pages tops – they’re busy people/companies and most will simply see the page count and miss all the fabulous info. Perhaps think about which info & images are the MOST relevant to potential sponsors and consider adding pages as a drop down on your website so the stuff you cut is still accessible. Otherwise, adore you! ;)
        Kristy recently posted..Super Soft Homemade Bread RecipeMy Profile

    • says

      I enjoyed the layout and feel of your media kit. The stats are communicated clearly and effectively, and I like that you have a form connected to your media kit, so potential advertisers can take action right there and then!

      I guess my main feedback is that I wanted to learn more about your blog and business. If I was brand new to your website, I don’t think that your media kit would give me enough information to know what kind of content I might expect, or if my values would be a good fit. Could you tell more of your story?

      I also am a big fan of photos, so I’d love to see some delicious foods, or other photos to pique my curiosity.

      Best of luck to you!
      Teri :: Homestead Honey recently posted..Winter Water :: Part TwoMy Profile

    • says

      Hey sister! I love your head shot, the colors you’ve used and how you’ve broken down both the opportunities and blog info with catchy headers. Generally speaking, it’s organized very well!

      You do have a LOT of text though – I wonder if you could simplify a bit? Less words, make it look cleaner and easier to approach. Too many words can seem like a LOT to read – sponsors want to be able to scan your kit and know immediately if there’s a partnership opportunity or not. Just an idea :) Looks great though!
      Kristy recently posted..Super Soft Homemade Bread RecipeMy Profile

    • Jeni Elliott says

      Hi Andrea, your media kit looks great! You have all the relevant information presented in an easy-to-use format. Just one tiny detail – you definitely have a growing fan base on YouTube. Make sure you include that in your counts!

    • says

      Hi Kristy! Love love your blog and media kit design! Especially the look of that Classic NY cheesecake! It is really consistent and you’ve definitely set a brand/theme. One thing that really stood out for us was your personal description. It’s written really well and we felt like we knew you once we’d read it! This adds a personal touch to your blog and is really welcoming. You’ve also nailed the outline of what you can provide to companies/businesses. One thing we thought that wasn’t neccessary was the popular posts, unless these can directly link to those posts – though on the other hand these have great example images from your site! It might be good to include some testimonials from businesses and readers that have seen a positive impact from reading your blog or working with you. You could also include some more statistics like bounce rate and length of time spent on your blog. Also, if your engagement is high this might be something to include :) Hope this helps!

      • says

        Hey sisters! ;)
        Thank you so much for your feedback – very helpful! I’ll definitely add engagement rates and I’d love to include testimonials too as I have quite a few of those. Good ideas!! I just wanted to note too that the popular posts ARE linked on the actual media kit – just not as an image here. Thanks again – will try to work in the suggestions you’ve mentioned :)
        Kristy recently posted..Super Soft Homemade Bread RecipeMy Profile

    • says

      Hi Kristy,
      Impressive blog and Media Kit. I like that you’ve mentioned all your published articles and appearances on the page–you lured me in! I also enjoyed the line up of photographs on the side bar. My only suggestion is to include stats on the page–a short and simple list and perhaps pricing too.

    • says

      I love how your media kit is so clean and easy to read. And I LOVE the photos you’ve included in your kit – it makes you seem real and accessible.
      I love that you include what you’re all about – you make it plain what you blog about. You know your niche – that’s uncommon these days. :-)
      I would suggest that your pricing is a bit low. Honestly, your time is worth more than $10/month. Your blog and your word has a LOT of value.
      Also, I noticed you’re only using Facebook and Pinterest for social media – you might consider adding Twitter or Instagram as another form of getting the word out about you and your blog.
      Great job! :-)
      Stacy recently posted..Top Posts of 2013My Profile

    • says

      I love the clean look and typography in your media kit. It seems to complement the topic of your blog. My suggestion would be to make your numbers more visible on the front page. Maybe I’m just lazy, but I would rather have all the information on 1-2 pages.
      Overall, good kit, though.
      Cheryl recently posted..Robert Kaufman FabricsMy Profile

      • says

        That is a great suggestion, Cheryl. I bet I can spice up the first page a bit more and then launch into more of a narrative in a longer version for those that are really interested!
        Teri recently posted..Out the Front DoorMy Profile

    • says

      Hello, hello! I just spent some time in your garden, virtually. Swooning all the while. Your kit is great, lots of great pictures. I agree with Stacy, raise your rates. The space you’ve created is worth it!
      stephinie recently posted..here and gone…..My Profile

    • says

      Firstly, we love everything about your blog. It’s super cute + actually makes us want to get into DIY (we do the cooking part only so far!). Your media kit is set out clearly, it’s easy to understand + if we were an aligned business we’d want to work with you! From an outsiders perspective maybe you could add some testimonials from brands + businesses you have worked with. Sometimes it’s easier for other people to sell your service! Also you could have the link to the media kit a little more visible (something we need to do too!). Love your advertising method of selling, clear + simple again (looks like Passionfruit, we just signed up). Thanks for sharing your media kit with us all. Emma + Carla.
      The merrymaker sisters recently posted..MEET: Dr Brett Hill from that paleo show!My Profile

    • says

      I like the detailed description of the blog’s main audience–this will make it easier for advertisers to know exactly who will be seeing their advertisements. I love how clean cut and to the point this media kit is. All the information needed is easily accessed quickly.
      Carrie This Home recently posted..Frugal Crafty Home Blog Hop 57My Profile

    • says

      Hi Christen, thanks again for sharing your media kit with us. I have one idea to help you make a bigger splash with your media kit: I’d like to find out more about your most popular posts. Ideally, you could provide thumbnail images from the post with the post title, and then share a bit about the reach of that post. How many pins did that post get? How many FB shares/tweets/comments? Potential brand sponsors are going to be comparing your blog with others, based mostly on your media kit. Make sure you’re conveying what makes your blog unique. Best of luck with your new sponsorship opportunities this year!

    • says

      Hey Carrie! Great media kit! It pops with it’s super fun and bright colors and layout. I love the ribbons and fonts as well as the images that you use. It’s super easy to scan what you’re all about and get the info I need to know if our brands would be a good fit.

      I suggest moving (or duplicating) your contact info to the front page. You never know if someone is going to print that off and if they don’t see it on the front because they’re lazy (or they lose the back page), you could miss a potential opportunity. Otherwise, it’s awesome!
      Kristy recently posted..Super Soft Homemade Bread RecipeMy Profile

    • says

      Hey Marty! I love how you break up your media kit with headings and the contact info is easy to see – especially with that fancy pants scan thingy! I need one of those!! I also love how your headshot is right up front too. Very nice! I might suggest that you swap out the “Why you should hire me” section for popular posts, more images, other info that might be relevant. All the “why you should hire me” stuff should really be in the first couple paragraphs at the top – sell you and your blog together there and you’ll have more room to give examples as to WHY they should. Show AND tell :)
      Kristy recently posted..Food Reflections: New Years Goals Vs. ResolutionsMy Profile

    • says

      Oh I love EVERYTHING about your media kit!!!! From the fonts to the colors to the breakdown about the blog to images to your head shot and audience info – it’s awesome. YOU’RE awesome :) The only thing I can see that’s lacking is maybe some info as to the partnership opportunities you offer or are willing to do. Add those and you’ll be golden :)
      Kristy recently posted..Saucy Slow Braised Beef StewMy Profile

    • says

      I really enjoyed your media kit. You have great photos, nice examples of how you’ll highlight sponsors or partners, and your statistics are really well presented. It all looks very professional and warm and inviting.

      The only page I would change, is your testimonials. I felt that the comments focused more on your sense of humor (which is awesome to have, of course), and less on your blog/content. Could you add a few more of the “you inspire me to eat better” variety?

      Beautiful family photos too!
      All the best,
      Teri recently posted..Out the Front DoorMy Profile

      • says

        Great ideas, I added those user comments a while back and always tried to communicate the funny aspect of my blog but as my blog evolves and becomes more helpful, and less overtly funny, the comments should communicate that.
        Jessica at Feed Me Dearly recently posted..Fake steakMy Profile

    • says

      Hi Jessica, thanks again for sending your media kit for inclusion in this roundup. I love the colors and consistent branding of your media kit – the only thing I’d be concerned about is its length. It might be helpful to have a “long form” that includes everything, and a shorter 1-2 page kit for an at-a-glance snapshot of your blog. As an example, the excerpts of your blog posts, while a nice touch, could be condensed to a title, photo, and relevant statistics of engagement on those posts: if it’s really a successful post, you could have pageviews, Facebook shares, Pinterest shares, comments, etc. and link it to the article directly on your blog if the brand rep wants to see an excerpt. I think that will give better quality information than just an excerpt of the post itself.

      Again, I appreciate your generosity in sharing your media kit here and wish you the best of luck in your sponsorships!

      • says

        Hey Jeni, great ideas and super easy to implement so I’ll definitely get started on those. I had a really successful campaign with Old Navy over the holidays and it would would make sense to include that data in the media kit. Thanks again for featuring my kit, lovely to get some smart feedback from your audience.
        Jessica at Feed Me Dearly recently posted..Fake steakMy Profile

    • says

      Thanks for the great feedback! Every other page of the media kit has dark text on a white background, and I just thought I would add a little splash of color to the “about me” slide – but you’re right about the color. I need to find a better color combo.

      My biggest struggle is finding a way to condense all the info and make the overall media kit shorter, while still communicating the benefits. Reading through everyone’s media kits has been so inspiring. I have a lot of work to do to revamp mine:)

      Thanks so much for the feedback & please keep them coming:)
      Cynthia recently posted..Designer Beach Wedding DressesMy Profile

    • says

      Hi Cynthia,
      Gorgeous Media Kit! The photographs are stunning and I enjoy the turquoise coloured font throughout. My only suggestions would be to cut out some of the text. Simplify the text into short bits of info to grab the reader’s attention.

    • says

      I just can’t wipe the grin off my face that you are a “smitten wife.” That is just AWESOME! :-) Too much husband bashing these days. Good for you!
      It’s a fantastic idea to note where you’ve been featured as a blogger/writer. Growing 300% in a year?! That’s ROCKIN’!!!!
      I like that you have your policies up front and center. No wondering.
      I would suggest that you mention if your reviews/giveaways are free or if you charge. And if you’re not charging, YOU SHOULD. :-)
      Great job!
      Stacy recently posted..Top Posts of 2013My Profile

    • says

      I love how clean cut this media kit is! It’s simple and to the point. Any potential advertiser will find out the information they need quickly. The statistics of followers are great and really give the audience an idea of how many people they might potentially reach through this blog.
      I would recommend adding a couple personal photos and maybe some photos from posts to give the potential customer more of an idea of what the blog is all about.
      All in all this is a great media kit!
      Carrie This Home recently posted..How To Keep A Baby or Toddler Warm At NightMy Profile

    • says

      I really like your media kit! I thought all the information was easy to find. I love the way you worded your “legal crap”, about posting and such. It gave me some ways to improve my own kit.
      Thanks for sharing!
      Cheryl recently posted..Robert Kaufman FabricsMy Profile

  1. says

    WOW! What a line up of Media Kits! They all have great qualities, but I think I prefer the kits with a bit of visual interest. I like when stats are easily recognizable and I can right away see what your blog is about without having to hunt through text. I’m not one to talk, I have a lot of reading on mine (Fynes Designs)… now that I see others media kits, I really like how Metropolitan Organizing, She Eats, Merry Maker Sisters are very visual, and you can skim the information in a very few seconds.

  2. says

    This post is giving me a lot of inspiration to re-work my media kit! Even as I sent it to you I knew it needed a lot of work. Now I have lots of inspiration and great ideas to work with. I’m looking forward to getting some great suggestions from fellow bloggers and you, Jeni!
    Carrie This Home recently posted..Frugal Crafty Home Blog Hop 57My Profile

  3. says

    I really love this post! So many beautiful media kits.

    I also had no idea how important a media kit was, after seeing all of these, I’ll be adding it to my “to do” list.

    My personal favorites tend to be those that are big on pictures and small on text. I like being able to look at something and quickly get the necessary information before moving on. It’s hard to do that when you have to read long paragraphs of text. Just my .02!
    Jillian recently posted..Weekly Wishes – 2014My Profile

  4. says

    This is a great collection! I really do feel inspired to get on and make my own, now :)

    I particularly love the kits with a more graphical focus: the ones that look like a web page snapshot, rather than a letter, and feature logos and icons. I know that’s personal taste, but it feels like they stand out and give a good feel for the style of the blog if the kit is consistent with the blog’s branding. I would be keen to work with someone who shows that kind of attention to detail, even if their numbers were smaller.
    Rachel Cotterill recently posted..Ice Dancing in OttawaMy Profile

  5. says

    Thank you for this great round up, Jeni! Question: I noticed that a lot of these bloggers have large followings on their social media platforms. If you’re just starting out, what would you do to gain attention from brand sponsors as you’re growing?

    • says

      Hi Huong, as far as growing a social following, I don’t think there’s anything better than participating in online events, like Google Hangouts on Air or Twitter chats. Just getting to know people online, whether it’s in their space or yours, helps grow your following. As far as gaining attention from brand sponsors, there’s nothing as effective as going to blogging conferences and actually meeting brand reps in person. That’s where it’s handy to have a nicely done media kit so you can show off your best side. :) Hope this helps!

  6. says

    Hi Jen!

    Great post! I enjoyed perusing these examples!

    I previously used a professionally-designed kit that people could download, but my marketing manager found that she was more often just pasteing in my stats to cold call emails to our sponsors.

    We recently decided to ditch the official “kit” and use a Mad Mimi newsletter template that makes it super easy to update stats, update what’s sold/unsold and tweak for individual pitches, etc.

    My marketing manager has told me that in her experience small business owners are super busy and don’t have time to do anything but skim emails that come in.
    Erin recently posted..Before Words: Using Baby Sign Language to Connect with Your ChildMy Profile

    • says

      Hi Erin, thanks for your note! I *love* your idea of having an email template set up and ready to plug your stats into – it definitely helps with the happy medium between a formal press kit and a plain-text email. Super smart!

  7. says

    I liked #1 and #9 best as I feel they are the most professional looking and easy to see social media stats and well as being clean and easy to read.

    bonus (lol) – What elements from these media kits make them truly stand out to you? Think about this as a potential brand/sponsor. What is the #1 thing (besides statistics) that would convince you to work with a blogger, based on their media kit?

    My answer – clean, easy to read presentation – stats easy to find – clear picture but no clutter. simple, easy to understand “about me” written in professional manner in third person. (only my opinion)
    Susan recently posted..Go on an epic Adventure with Time Trapped by Richard Ungar ~ Book 2 in the Time Snatchers series ~ Book Tour & GIVEAWAYMy Profile

  8. says

    You couldnt have posted this at a better time! I am currently working on updating my media kit. I am a very visual person so I love seeing all these examples. After looking through this list, mine definitely needs a little TLC. Thanks!
    Addi recently posted..Strawberry Trifle RecipeMy Profile

  9. says

    Hi Jeni!
    I am a pet blogger who has been looking to expand opportunities on my blog. My “Pixel Blue Eyes, Her Tails of Adventure” blog is written from my dog’s perspective and has a faithful following. We’ve worked with a few companies and wish to make our marketability grow. Thank you so much for the examples of media kits. The differences are so vast, but I found several elements I really liked that gave me ideas for my own media kit. I especially liked the ones that had clearly defined “sections” that made it easy to see things like stats at a glance, meet the author, etc.
    Have a great day!
    Jenny & Pixel
    Pixel Blue Eyes recently posted..The Joy of Being Mommy’s Special ValentineMy Profile

    • says

      Hi Jenny, so glad you’ve found it useful. Everyone has their own style and their own unique situation, but I included a variety of media kits to make sure *everyone’s* imagination was sparked. :) I look forward to hearing great things from you in the future!

  10. says

    Wow, this is literally exactly what I have been looking for. I’ve been blogging for 4 years and within the last year and a half the amount of requests and emails I’ve been getting from PR companies have exploded so I’m researching how to start selling space as opposed to just giving it away! The only thing i’m still in the dark on is contracts… do most of you use them?

  11. says

    I like so many of these but how have they been created? For example #13, She Eats? I don’t know how to go about it. Are there any templates out there? tips? Thanks for an amazing site!!

    • says

      Hi Angela, somehow I missed your comment when you initially posted it, but I wanted to make sure you got a response. The really beautiful media kits you see here are mostly done by designers. There are designers who will create them for $100 and some who charge much more, but the basic idea is to get a professional look that you can update yourself easily…so the investment pays for itself over time. I appreciate you taking the time to leave a comment!

  12. says

    I’d love it if you could take a look at the media kit on my site and tell me what I should fix! I feel like it’s WAY overwhelming, and the lack of visitors stats is because I moved to a new site, and need at least a month to get an accurate reading.
    menucha recently posted..Flower Box Wall Art DIY HackMy Profile

  13. says

    Thank you so much for this comprehensive list of examples. I don’t have the numbers that many of the examples have here but I do feel the need to go on & put together my media kit anyway. I am learning that a lot of companies want to see you engaged with your followers even if you don’t yet have a ton. I appreciate posts like this because it shows exactly what to add & I really love the creativity expressed in some of them too.
    Kellie The Shoe Diva recently posted..Shopping & The Samsung Alpha: A ReviewMy Profile

  14. says

    Great post. I love the variety of examples – some speak to me, some don’t.
    I’m putting together a media kit this quarter, even though I have a very small startup blog.


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