Working with brands is one of the most mainstream ways to make an income through your blog, though – truth be told – it can be intimidating just to get started.
There’s so much to know: from how to find a contact in the company you want to work with, to how to craft the perfect pitch, to how to maneuver contracts and agreements, to how to implement your campaign and track the results.
A friend of mine has written a whole book on how to pitch and work with brands, but if you’re on the fence about whether or not working with brands is a good money-making strategy for your blog, here are 10 things you should know before you dive in.
If your first thought is “How much money can I make?” your focus is in the wrong place for this line of work. Focusing instead on how much value you can deliver to the brands you work with will translate to a higher quality service, which – in the long run – will result in you being able to command higher fees.
What brand would want to work with you? A company that feels their product would be well received by your readers. They’re basically paying you to advertise for them and promote their products, but in a way that’s more personal than an ad on TV or one they’d place through AdSense – that’s probably not news to you.
But here’s the key: The more successful you are at proving the value you can provide, the more your campaigns will be worth to your brand partners, and the more you’ll be able to charge in the future.Continue Reading >>