If your blog has ever had a red-letter day on Pinterest with tons of people clicking over to see one of your posts, you were probably surprised at how finicky those visitors can be. (can I get an Amen?)
It seems like people who visit from Pinterest just want to pop in to see what they came for, repin your post if they like it, and then never come back again. You can feel good about the popularity of that one post, but what about the life of your blog as a whole? Do these people ever stick around and become loyal readers?
I’ve talked before about converting your blog’s Pinterest visitors to subscribers by sprucing up your sidebar. And hopefully you took the time to ditch those blog awards taking up that valuable piece of real estate, and got your sidebar organized!
But good organization is only part of the story. Remember: you have a limited amount of time to capture a new visitor’s attention. You have to make it count.
What if I told you that you can use your past successes with Pinterest to engage your new blog visitors? And that there’s a way to feature your older (forgotten?) posts and give them new life by just placing an image with a Pin It button in a certain spot?
Would you take just 10 minutes to do it?
Because 10 minutes is all it takes.
In this video, I’ll show you how to add those Pin-worthy posts to your sidebar, inviting your blog’s visitors to browse around and share more of your posts on Pinterest.
Update: Since I wrote this post a few weeks ago, the author of my favorite Pinterest plugin has come up with an awesome new plugin that will create sidebar featured pins automatically. It’s a huge time saver with a bunch of extra features to draw more traffic to your site. I can’t wait to see what Chris comes up with next!
Here’s what you’ll need:
- An image that goes with one of your popular-ish posts, especially one that’s been shared lots of times on Pinterest. (…and no, it doesn’t have to be thousands of times. 20 pins means people like your post!)
- A Pinterest account (sign up here).
- A little bit of HTML code for a text widget (don’t worry – I’ve got you covered.)
Ready to get started?
How to Feature a Pinterest Image from Your Blog
Note: Don’t forget to adjust the video’s image quality so you can see things better! Just click on the little “gear” symbol at the bottom of the video player and select 720px, or the HD (high definition) option.
- To see the most recent posts that have been pinned from your blog, go to:
- Create the Pin It button to go beneath your image on the Pinterest Widget Builder.
- To add multiple instances of these images in your sidebar, you can just paste the code again into the same text widget…although obviously, you’ll be plugging different information into the HTML for the different images.
- I’ve been a little under the weather this week and probably should have waited until my head (and my brain!) was cleared up before shooting this video. So…sorry.
Add this whole block of code to a text widget, and then fill in the proper spots (noted in CAPS) with your own information. Make sure you leave the quotation marks in the code!
Don’t want to re-watch the whole video?
Here’s a Quick Recap of the Steps:
Step 1: Open up a text widget in your sidebar; cut and paste the HTML code (above) into it. Hit SAVE.
Step 2: Upload an image to your blog that’s the same width as your sidebar. Copy the URL of the image and paste it into the “img src” spot in the text widget code.
Step 3: Locate the post you want the image to take people to. Copy the URL of the post and add it to the “a href” spot in the text widget code. Hit SAVE.
Step 4: Check that the image is now appearing in your sidebar.
Step 5: Go to the Pinterest Widget Builder(formerly called the “goodies page”) and create a “Pin It Button for Websites.”
Step 7: Paste the Pin It Button code (from the Goodies page) into the text widget on your blog, in the appropriate spot. Hit SAVE.
Step 8: Go back out to your blog and check out the awesome bling on your sidebar!
If you have anything to add, share, or ask, feel free to leave me a note in the comments space below. I’d love to hear from you!
Also, leave me a comment once you’ve done this on your blog and I’ll come give you a high five!
Note: I’m adding this post to the Growing Your Blog with Pinterest: The Ultimate Guide series.