The Importance of Blog Backups

The importance of blog backups | The Blog Maven

Or, Avoiding Your Worst Nightmare

This afternoon I got a phone call from my good friend and colleague Emily White.  It went something like this:

[Me] Hey, how’s it going?

[Emily] Um…my site is gone.

[Me] Like, it’s not loading?  Sometimes that happens.  Just wait a couple of hours and check back.

[Emily] No, as in – there’s a blank WordPress install showing up where my site should be.  I’ve been hacked.

A malicious hacker had gotten into Emily’s site somehow and messed up the databases, the files – everything was destroyed.  It went from looking like this:

 Emily White Designs

to this:

Blank WordPress install

in the blink of an eye.

Obviously this is no way to wrap up a great week.

If you’re blogging on self-hosted WordPress, you’re working with the best there is – you have amazing flexibility and control over your content on an awesome, professional platform.  But with freedom comes responsibility: it means you’re also responsible for all your own files.

Emily called her hosting company, Bluehost, and while they did have a recent backup of her site, it was a week old…and she had just finished a complete design overhaul of her site.  We’re talking, 30 hours of work gone.

…or so she thought.

Luckily for Emily, we had a backup plan: literally the day before, I had installed Backup Buddy for her once her new site was live.  In about 10 minutes of setup time, we had created a backup of all her files and sent them to her Dropbox storage folder.  It’s something I recommend doing with all new sites, as soon as they’re live.

Once we remembered the backup, it was smooth sailing to completely restore her site.  We simply erased all the files on her server and went through a 6-step process and BAM! – she was back in action.

What are my options for blog backups?

I used to use a free plugin called Backup to Dropbox but found it lacking: in order to make it work properly on shared hosting, I had to go through the extra steps of increasing the upload memory limit on my server…and while that isn’t too bad to do once, on my own site, it was impractical to do it for all my blog design clients, as well.  Still, it’s free – and if you have more time than money, this might be a good option for you.

About a year ago, I switched to using Backup Buddy, for myself and my design clients – not just for backups, but to move blogs to a different hosting company, as well.  It backs up not only your WordPress database, but also all your theme files and plugins.  I like the fact that I can set a backup schedule (monthly, weekly, or daily) and it will run automatically, saving a copy of my blog to my Dropbox account without me having to ever touch it again.  I also like the fact that it’s supported – there is a support forum where I can go if I run into any snags in restoring to an earlier version of my site, and they’ve always gotten back to me within 24 hours when I contacted them with questions.

Another choice might be to look to your web host to see what options they have for keeping backups of your blog.  I know that with Bluehost (who hosts this site), you can pay a few extra dollars a month and have them run frequent backups for you…and then if you ever need to use the backup, they’re there to restore your site for you.

Edited to say: Since publishing this post, I have changed my backup method to VaultPress. At $5/month, it’s an absolutely amazing deal for the added level of protection and ease of use. See my post on the best WordPress plugins for a more thorough discussion.

A Word to the Wise

I wish it hadn’t ever happened to me, but yes, I’ve lost a website before, too. …although it wasn’t malicious hackers; in my case, it was my own stupidity. I had to chalk that one up to “life lessons learned.”


So If you’re running a self-hosted blog, please make regular backups of your blog.  Instances of hacking are few and far between, but if you ever do need it, it’s good to know you have a “blog insurance” policy that will get you up and running again.


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28 Comments • Leave yours below!

  1. says

    I heard once there are two kinds of people: those who have lost everything on their computer…and those who will. It happened to me back in college and was devastating. I now make back ups of everything on my computer regularly with time machine…but I’ve been curious about how to back up my blog – – until now! Thank you for this helpful post. Currently, I’m on a free wordpress blog (a blog), so is there much risk for me losing my blog now or should return to this page once I’m self-hosted?
    Lauren recently posted..100 Followers Giveaway!My Profile

    • says

      Yep, I run 9 blogs for other people and everyone else was good with their backups, but I came to my blog after that happened to Emily and found I’d never set up backups for my own blog! D’oh!

    • says

      No kidding! I have to confess – once that happened to Emily, I came back over to my blog and discovered I never set up the automatic backups. “The cobbler’s children…” or something like that. But now I’m covered. :)

  2. says

    I have SO BEEN HERE.

    It’s been on my mind a lot lately, not having backed up in a while. My blog has been going for over 7 years and my ISP / host does do weekly backups but like your client, you lose all those hours of work in between. It happened to me last year and it was a blinking nightmare.

    Love the idea of Backup Buddy… will have to check it out. Thanks for the tip. I really enjoy all your articles.


    • says

      Thanks – I can’t take credit for this one – it’s an out-of-the-box theme from Genesis. I did some font and color work on it, but pretty much left the styling alone. I do custom work for other people, but for my own blog I pushed the easy button. :) Glad you came by!

  3. says

    Thank you for this post. It hadn’t even occurred to me to back up my blog. I am, however, on Blogger (I know, you probably think I should switch to WordPress). Are there any backups for Blogger blogs that are reliable and affordable? I’d appreciate any recommendations!
    Thanks a bunch,

    • says

      Hi Amy, folks on Blogger can do a manual export of their content by going to Settings > Other > Blog Tools (Export Blog). And if you don’t already have a backup copy of your template, you can go to Template > Backup/Restore (at the top right). Unfortunately, there’s no way to automate this with Blogger, but you can do it manually from time to time and should be covered. :) Hope this helps!

  4. says

    Hi Jeni
    I used BackWPup for some time and it was pretty good.
    Then the plugin was updated and a premium version introduced – the pluin site is now full of complaints about the updated plugin so I’ve stopped using it.

    BackupBuddy seems to be the premium plugin that gets lots of recommendations.
    Of course you can always backup site files via ftp and database via Cpanel PHPMyAdmin.
    Keith Davis recently posted..Modern Portfolio – responsive Genesis child theme for WordPressMy Profile

    • says

      I’ve had mixed experiences with Backup Buddy, too. I use PHPMyAdmin when I’m migrating sites, but for your basic blogger, I find it’s easiest for them just to use Bluehost for their hosting and pay the $12/year fee for their “site backup pro” service. If anything goes wrong with your site, you just call them and ask them to restore it to an earlier backup. It’s definitely what I tell all my retiree-bloggers to do. :)

  5. says

    Hi.. I stumbled on your site through Pinterest as I was looking for ways to get our craft projects to the public and sell them. You have some really good ideas that may be a bit over my head. I want to be able to attach the Pinterest tag to the items we have in our Etsy shop. Is that possible? How do you make money at blogging? Do you sell anything? Oh, I guess you do website set up for others for your living. But what about people that want to move from a hobby to making a living? I also want to resale items as I love being a picker at resale and auctions. How do I move to that next step?

    • says

      Hi Cheryl, thanks for your note! As far as I know, it’s not possible to embed the Pinterest button directly on Etsy yet; if Etsy does decide to support this, it’s something you wouldn’t have to do…they’d take care of it on their end.

      You have a lot of great questions for someone thinking about online business in general. I’d like to recommend Amy Andrews’ site Blogging with Amy – she has tons of really useful information and covers topics from “What is a blog?” all the way to how to make money blogging. Amy is a tremendous resource for people who are just getting started, and her advice is great for people who have been blogging for awhile, as well. Hope this helps! Warmly, Jeni

  6. says

    Thanks for sharing wisdom :) I think the importance of backups is highly felt after you lose your data, files. Before that we all have that habit of taking it for granted and are rather reluctant in giving few moment for securing backup. Probably, the wisdom comes after loss!!


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